Appealing to our Audience:

We decided to choose the genre of Action thriller as it brilliantly fuses the two probably most popular genres of our 20-40 year old male audience. 

We also decided to conform to the conventions of this undoubtedly successful genre and did so through the use of:

• immersive camera work
• fast-paced editing
• the focal build up of tension
• enigma
• the addition of the fight scene which down very well with our audience!